To ensure your design is crisp, vibrant, and retail-ready, each color in your artwork requires a dedicated high-tension screen and film positive. Our setup fee is $25 per color. This covers the professional film output and the precision screen-burning process required for our industrial presses.

Planning a reprint? We make it easy. All reorders feature a reduced setup fee of just $12.50 per screen. This discounted rate covers the specialized reclamation and prep work needed to get your art back on the press and out the door quickly.

Our pricing is designed to provide the best value for your brand through a tiered system. The "price per shirt" is determined by three main factors:

Order Volume: Because we utilize high-speed M&R automatic presses, your price per garment drops significantly as your quantity increases.

Color Count: Each color in your design requires a unique screen and setup. Fewer colors offer the most budget-friendly results, while our 10-color capacity allows for complex, retail-grade designs.

Print Locations: This refers to where your design is placed (e.g., front only, front and back, or sleeve hits).

At Who Dey Prints & Embroidery, we specialize in helping you find the "sweet spot" between your design goals and your budget. Contact us for a free custom quote tailored to your specific project!

At Who Dey Prints & Embroidery, we offer several high-impact placements to ensure your brand gets noticed. Utilizing our 10-color automatic presses, we can provide precision printing in the following standard locations:

Full Front or Full Back: Ideal for bold logos and event designs.

Left or Right Chest: The gold standard for corporate and professional uniforms.

Sleeves: Perfect for adding "flair" or social media handles to long and short-sleeve shirts.

Nape of Neck (Back Tag): A popular "boutique" location for a subtle, high-end branding touch.

Looking for something custom? We also accommodate non-traditional placements. Contact us to discuss your vision, and our design team will help you find the best placement for your specific artwork.

To maintain the retail-quality standards of our industrial automatic presses, we have a 24-piece minimum for traditional screen printing (with a 12-piece minimum per imprint color).

Need a smaller run? We have you covered. For projects requiring fewer than 24 items, we offer Direct to Film (DTF) printing with a low 4-piece minimum. DTF is a modern, high-durability solution that allows for full-color, high-detail designs on smaller batches which is perfect for small businesses, family events, or specialized team gear.

Alternatively, we offer a 12-piece minimum for embroidery, which is an excellent choice for a professional, high-end look on smaller orders.

Our standard turnaround time is typically 7-10 business days once your artwork is approved and the deposit is received. This timeline allows our team to professionally prep your design and schedule your project on our high-speed industrial automatic presses.

The Timeline Process:

Artwork Approval: Your timeline begins as soon as you give the "thumbs up" on the final design.

Production: We typically allow one week for garment arrival and press preparation, followed by precision printing or embroidery.

Completion: You’ll receive a notification the moment your order is ready for pickup at our Highway 22 showroom or when it is shipped.

Need it sooner? Because we handle all production in-house right here in Panama City, we can often accommodate rush orders depending on our current schedule. Contact us to discuss your deadline!

The short answer is: Yes, but it will require professional conversion.

Standard image files (.JPG, .PNG), hand-drawn sketches, and even AI-generated images are "raster" files. While they may look good on a screen, they often lack the clean, sharp lines required for high-quality screen printing or embroidery. AI art, in particular, often contains "artifacts" and blurred edges that cannot be printed as-is.

To ensure your brand looks its best, our in-house design team will need to recreate or "vectorize" your artwork into a press-ready format.

Art Services: $50 per hour.

Minimum: Half-hour minimum ($25).

Investing in professional vectorization ensures your design can be scaled to any size without ever losing its crisp, professional edge.

Digitizing is the specialized process of converting your graphic artwork into a technical stitch file (such as a .DST) that our industrial embroidery machines can read. Unlike a standard art fee, which covers the visual design, digitizing is essentially "mapping" every single needle penetration, stitch direction, and thread density to ensure your logo looks crisp and stays durable.

Our Digitizing Details:

Starting Rate: Fees begin at $75.

Custom Pricing: The final cost is based on the stitch count (complexity) and the intended location (e.g., a structured hat requires different digitizing than a soft polo).

One-Time Investment: Once your logo is digitized for Who Dey Prints & Embroidery, we keep that file on hand for all your future reorders, ensuring your brand looks identical every time.

We make it easy for small teams and businesses to look professional with a low 4-piece minimum for embroidery.

Please note that due to the specialized "hooping" and machine calibration required for different items, shirts and headwear (caps/hats) cannot be combined to meet minimums or quantity price breaks.

Hats require a specific curved-frame setup while  apparel (shirts, jackets, bags) require a flat-frame setup.

By separating these runs, we ensure that the tension and stitch quality are perfectly optimized for the specific fabric and shape of your garment.

At this time, we do not offer embroidery on leather garments or accessories. Our industrial embroidery equipment is precision-tuned for high-quality results on textiles and performance fabrics. Because leather is a non-fibrous material, the high-density needle penetrations required for professional embroidery can compromise the integrity of the hide.

We specialize in embroidery for:

Corporate Apparel: Polos, button-downs, and quarter-zips.

Headwear: Structured and unstructured caps, beanies, and visors.

Outerwear: Softshell jackets, vests, and hoodies.

Accessories: Professional gear bags and backpacks.

If you have a project featuring these materials, our team is ready to help you achieve a premium, durable look for your brand.

At Who Dey Prints & Embroidery, we specialize exclusively in commercial and organizational branding. To ensure we provide the fastest possible turnaround times and the highest quality for our corporate, school, and team clients, we do not offer personal monogramming services.

Our facility is optimized for:

Company Uniforms & Corporate Apparel

Team Spirit Wear & Sports Headwear

Promotional Products & Custom Swag

If you are looking to brand your business or outfit a large group, we would love to discuss your project. For single-item personal monograms, we recommend reaching out to a local boutique or specialty gift shop.

Direct to Film (DTF) is a cutting-edge printing technology that allows us to produce vibrant, full-color designs with incredible detail and durability. Unlike traditional screen printing, which requires a separate screen for every color, DTF prints your entire design onto a specialized film that is then thermally bonded to the garment.

Why choose DTF for your project?

Low Minimums: Perfect for small batches, with a minimum of only 4 pieces.

Unlimited Color: Ideal for complex logos, gradients, and even high-resolution photographs without the cost of multiple screen setups.

Versatility: DTF can be applied to almost any fabric such as cotton tees to polyester performance gear and hats.

Durability: Our DTF prints are soft to the touch and built to withstand the Florida heat and repeated washings without cracking or peeling.

One of the biggest advantages of DTF printing is its all-inclusive pricing structure. Unlike traditional screen printing, where you pay per color and per screen, DTF allows for unlimited colors and high detail at one flat rate.

Our DTF pricing is based on three main factors:

The Number of Items: We offer tiered quantity discounts which means the more you order, the more you save per piece.

Design Size: Pricing is determined by the "real estate" your design takes up on the garment (e.g., a small chest logo vs. a massive full-back print).

Garment Choice: The total price includes the high-quality garment of your choice from our catalog.

The "No-Hidden-Fee" Advantage:

With DTF, there are no screen setup fees and no additional charges for extra colors. This makes it the most cost-effective solution for full-color logos, photographs, and small-batch orders (starting at just a 4-piece minimum).

Yes! At Who Dey Prints & Embroidery, we are your one-stop shop for "everything branding." We offer a massive catalog of thousands of promotional products or swag, to help your business or organization stay top-of-mind.

Our most popular swag items include:

Drinkware: Yeti-style tumblers, ceramic mugs, and sports bottles.

Tech Accessories: Branded power banks, USB drives, and phone grips.

Office Essentials: Premium pens, notebooks, and desk accessories.

Outdoor & Events: Tote bags, umbrellas, cooling towels, and tablecloths.

Why order your swag locally from Who Dey?

Unlike faceless online "mega-stores," we provide a local showroom on Highway 22 where you can often see and touch samples before you order. We help you navigate the thousands of options to find the highest-quality items that fit your budget, ensuring your brand isn't represented by "cheap" giveaways that end up in the trash.

Absolutely. For every promotional product order, we provide a digital proof for your approval. This allows you to see exactly how your logo will be sized and positioned on the item, ensuring there are no surprises when your order arrives.

While online "mega-stores" may seem convenient, they often come with hidden risks. Those risks include poor print quality, thin materials, and zero accountability if your order arrives incorrectly.

When you partner with Who Dey Prints & Embroidery, you get the local advantage:

The "Touch & Feel" Showroom: Stop by our Highway 22 showroom to see and feel samples in person. You’ll never have to guess if a tumbler is "cheap" or if a tote bag is sturdy enough for your brand.

Expert Curation: We don't just take your order; we help you find the right product. With thousands of items available, our team helps you navigate the catalog to find high-quality swag that actually gets used, rather than thrown away.

Guaranteed Brand Accuracy: Our in-house design team ensures your logo is perfectly formatted for the specific item you’ve chosen. We provide professional digital proofs so there are no surprises when you open the box.

Real Accountability: If you have a question or a deadline changes, you can call us or walk into our shop and speak to a local expert. We are part of the Panama City community, and our reputation depends on your satisfaction.

Support Local: By ordering with us, you’re keeping your marketing budget in the local economy while receiving a level of service and quality control that an algorithm simply can't provide.

Because promotional items or swag involve specialized manufacturing, lead times vary by product. Generally, you can expect your order to be ready in 10 to 15 business days following artwork approval.

Pro-Tip: If you have a specific event or "drop-dead" date, please let us know immediately! We can often filter our search to items with "Rush" production capabilities to ensure you have your swag in hand when you need it.

Absolutely. Promotional products are designed for volume. We offer tiered quantity discounts which means the more you order, the lower your price-per-piece becomes.

Whether you need 50 tumblers for a corporate retreat or 5,000 pens for a local festival, we will work with our network of manufacturers to get you the most competitive pricing possible. Because we are a local business, we can often bundle your apparel and swag orders together to help you stay within your overall marketing budget.